DLM + Alibaba New Car Launch Event

2023 Munich, Germany

Company Background

Dongfeng Liuzhou Motors(DLM) is a long-established and powerful automotive enterprise in China, a benchmark for green development in the automotive industry, and the first chinese car brand to advocate for "carbon neutrality throughout the entire value chain." Committed to deepening its digital foreign trade strategy, DLM aims to communicate and cooperate more efficiently with the European market, achieve faster business expansion, and promote win-win cooperation in the new energy vehicle industry chain.

KS., together with partners like FTI, provided event planning, execution, live streaming, KOL engagement, and communication and publicity services with German local media for DLM and Alibaba International Station at the Munich IAA Auto Show and eMove 360 Europe Exhibition, resulting in more than 40 German-language reports.


In collaboration with Alibaba International Station's digital foreign trade platform, KS. supported DLM in achieving an 8000-kilometer factory live broadcast and a unique new car launch event. DLF unveiled four new energy vehicles, including the debut of the all-new pure electric SUV FORTHING FRIDAY and the hybrid MPV M6.

In a "digital hybrid exhibition" format, Dongfeng Liuzhou Motors, in collaboration with Alibaba International Station, introduced the all-electric SUV symbolizing Chinese new energy technology, FORTHING Friday, to the European market.

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