Go Asia Supermarkt

2021 @Stuttgart, Germany

Company background

Since its first shop opening in Berlin in 2009, go Asia has opened 38 shops across Germany and continues to grow rapidly as a fast-emerging German retail chain.

As one of the key flagship shops of Go Asia, the Stuttgart store is great opportunity to enhance the brand image, to serve as a reference for other shop renovations and as an opportunity to practice iteration and innovation of the overall retail image.


The client wanted to redesign the shop to not only target the Chinese consumers but also upgrade the brand experience with a better ambience, while maintaining the oriental elements and compounding the local aesthetics.


“Go Asia, Go local.”

Knowing the brand potential, we have upgraded the navigation system to match the local shopping habits and redefined the oriental elements to create a more local shopping experience.

Our Design Proposal

New definition of brand color

New definition of typography

Ancillary graphic design of the logo and its application to signage
Style design of in-store photography images
In-store poster design
In-store poster design
The design of the store wrapped pillar

3d rendering design


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